Festival & Awards 2025 Rebrand & Experiential

This identity was about rounding off the roughened edges, the unpredictable process of craft mastery, bold ideas taking precedence over perfection. Energy, audacity, and stuff to prove. The custom display type and iconography illustrate the motion and energy of an emerging creative practice, focusing on visual volume and experimentation rather than refinement.New Blood is D&AD’s programme for emerging creatives; it's an institution comprising of an awards cycle, festival and academy that are the first guided step into the industry for many.