Kings Cross Supernature

The Kings Cross district briefed Adapt to design the identity for their Super Nature initiative, exploring design, materials and production methods that have a positive impact on people and the planet. The cultural programme at King’s Cross is utilised through Super Nature as a way to facilitate conversations, collaborations and bring about change. The identity consisted of a bold colour pallet, typography and animation to resemble the style and movements of superhero graphic novels, empowering and inviting viewers to get involved.