The Waste Database

Adapt was approached by Ecover to develop a creative solution to help people notice different types of waste streams. The Waste Database was a live website where visitors could input + share what they had wasted, or were wasting in their lives. Our focus was on unseen waste streams; the types of waste that aren’t often noticed or spoken about, and how they spill out into, and affect other elements of our lives. We designed and built two face filters for instagram to promote the project and direct people to the website. The project allowed Ecover to learn what the general public viewed as waste, whilst at the same time allowed the public to understand what different waste streams could be as they spent time viewing other people’s entries.